Building and mall owners are starting to sacrifice a part of their rent in order to offer lower rentals to independent bookstores.
Wait – why?
Bricks and mortar retail locations need to attract customers through experiences that are not available in online shopping.
An independent bookstore can bring a sense of community and a “cool factor” to a location.
Bespoke book stores, if run well, becomes a kind of town square in the mall or building – a place where people meet.
And the entire location benefits from increased foot traffic.