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Owners are cutting lease rates for these businesses.

Building and mall owners are starting to sacrifice a part of their rent in order to offer lower rentals to independent bookstores. Wait – why? Bricks and mortar retail locations need to attract customers through experiences that are not available in online shopping. An independent bookstore can bring a sense of community and a “cool factor” to a location. Bespoke book stores, if run well, becomes a kind of town square in the mall or building – a place where people meet. And the entire location benefits from increased foot traffic.

#retail #trends