Your gut may be good, but mobile location analytics are better!
Mobile location analytics provide a detailed look at consumer behavior. Location analytics can tell you where people shop, what days they go to a specific place, at what time, how they got there and where they visited after. It plots customer journeys, brand preferences, cross-shopping and more.
Companies have tried to predict the best trade areas by using the generic three-mile radius measure. Analytic trade area data shows, however, that retailers often miss major opportunities using this method.
Using these analytics, investors can develop data-backed pictures of what drove success on other sites.
In addition, analyzing all properties by using the same types of data enables an “apples to apples” comparison