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THE RUNDOWN

Stuck with vacant space? Want to attract new customers?


Try these three ways of connecting with new audiences:

1. Influencers

Team up with influencers who can tailor strategies that speak directly to your target audience. For example, connect with a popular image site to drive eyes on your property.

2. Social Media

To strengthen your use of social media, get input of from your tenants and customers. And do something different- if you are creating a property or refurbishing an existing one, use Facebook surveys to ask local residents for their needs and opinions.

3. Create Events

Host original and innovative events to get new faces coming in. For example, host an event for elite members of Yelp.

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